Self Test: Small Business Marketing IQ
Jay Hamilton-Roth
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How much do you know about marketing your small business? Spend a few minutes with this quiz and see how much you know.
1. Does your business need a website?
a. Yes, definitely . A website is needed so people can find you around the world.
b. No . My business is tactile, and doesn't translate well to an impersonal online experience.
c. Maybe . All my friends tell me I should be online.
2. You should hire an expert to help your business:
a. Write a marketing strategy / business plan
b. Design your marketing materials
c. Create your website
d. Write your advertisement
e. Create your logo
3. Compelling marketing copy is all about "selling the sizzle".
a. Sure. That's what works, doesn't it? Otherwise, it's boring.
b. Only if you are a huckster. You tell people about the benefits of using your services/products, and people that need it will be interested.
4. Do you need to spend money to make money?
a. Yes, of course. That's the way the world works.
b. No . A good idea will naturally attract the right people to my business.
c. Maybe . I should be able to bootstrap my business, spending as-I-go (but not all at once).
5. The best way to assure business success is to:
a. Get an MBA. If it works for corporations, it will work for my small business.
b. Hire a business coach. They know how to motivate me to get ahead.
c. Find a mentor. There's nothing like learning from a wiser person.
d. Read. Business books are a great way to learn new skills.
6. The Small Business Administration (SBA ) / SCORE counselors are for:
a. Cheapskates. They don't charge for their services.
b. New businesses. They have expertise for startups.
c. Old businesses. They have expertise in brick-and-mortar companies.
7. The best way to attract attention to my website is:
a. Use flashy graphics to grab attention.
b. Write compelling text to make the reader interested.
c. Use SEO techniques to grab the search engine's attention.
8. The best way to become an expert is to:
1. Does your business need a website?
a. Yes, definitely . A website is needed so people can find you around the world.
b. No . My business is tactile, and doesn't translate well to an impersonal online experience.
c. Maybe . All my friends tell me I should be online.
2. You should hire an expert to help your business:
a. Write a marketing strategy / business plan
b. Design your marketing materials
c. Create your website
d. Write your advertisement
e. Create your logo
3. Compelling marketing copy is all about "selling the sizzle".
a. Sure. That's what works, doesn't it? Otherwise, it's boring.
b. Only if you are a huckster. You tell people about the benefits of using your services/products, and people that need it will be interested.
4. Do you need to spend money to make money?
a. Yes, of course. That's the way the world works.
b. No . A good idea will naturally attract the right people to my business.
c. Maybe . I should be able to bootstrap my business, spending as-I-go (but not all at once).
5. The best way to assure business success is to:
a. Get an MBA. If it works for corporations, it will work for my small business.
b. Hire a business coach. They know how to motivate me to get ahead.
c. Find a mentor. There's nothing like learning from a wiser person.
d. Read. Business books are a great way to learn new skills.
6. The Small Business Administration (SBA ) / SCORE counselors are for:
a. Cheapskates. They don't charge for their services.
b. New businesses. They have expertise for startups.
c. Old businesses. They have expertise in brick-and-mortar companies.
7. The best way to attract attention to my website is:
a. Use flashy graphics to grab attention.
b. Write compelling text to make the reader interested.
c. Use SEO techniques to grab the search engine's attention.
8. The best way to become an expert is to: