Components You'll Need for a Winning Sales Letter

Here're the components you'll need in your sales letter if you want to maximize your success. I also have specific suggestions as to how you can refine them.

Sales Page Title

Your site title can, by itself, make or break your Competition. An attractive title can get more people to view your page, encourage comments, and increase
sales. Your thread title only has ONE purpose and ONE purpose only - to increase the click through rate of your post and maximize the no. of members reading your offer.

I did some research on the title of successful sales letters (those with a lot of comments and page views), and observed that most of them (excluding those
posted by famous names like Big Mike...) either 1) contains dollars amount in their title 2) very mysterious on their title and make you want to find out what its
about.

For example one, it'll be something like, "How to make $7890 in 3 hours!" "I saved $20,000 this week doing this"....

For example two, it'll be something like, "Don't read this post" "I have no idea what this can do..."

They are those types of threads on the forum that you know a lot of people will click on. Another thing to note about title goes back to what we covered earlier on. If you are trying to target your product or services to the haves and Havelots, you need to state on your thread title what your WSO is about. It'll be something like,
"Manually submit your website to 1000 directories" or "Automatic Social Bookmarking for your blog"... something along those lines. Anyhow, it has to be
CLEAR about what your WSO is, because the haves and Havelots have seen through all those hypes and want what they have in mind.

Headline

I recommend making headline BIG (font size no. 6), center, and red to catch attention. If your headline does not attract the viewers' attention IMMEDIATELY, they WILL click the back button.

Here are several components you need to include in your headline:

1) The potential - how much you can make or how much traffic you can drive with your method

2) What it is generally about - is it Youtube? Is it eBay? Or is it affiliate marketing?

Content (features and benefits)