Components You'll Need for a Winning Sales Letter: Part 2
Ammar Ahmed
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Testimonials
Just like other sales letter, you need testimonials to legitimize your offer. Assuming that you are starting out, have no list and no connections - the easiest way to obtain testimonials is to post on the forum before you launch, saying that you would like 4-5 people to review your product in return 
for a testimonial.
Once you have some people on your list and made some connections, you can either private message them or email them for a review of your product and then
include their comments in your testimonial part of the sales letter.
Remember, the more reputable the warriors reviewing your product are, the stronger sales increase effect the testimonial will provide. Therefore it is important for you to try making connections on the forum with senior members and the well known "gurus".
Price cut
WSO stands for Warrior Special Offer - which means it is an offer specially made for warriors and has to be a better deal than warriors can get elsewhere. So you need to tell your buyers how much you are selling this product or service elsewhere, and convince them that they are getting a good deal.
You should also state WHY you are doing a price cut and a WSO. It can be because of whatever reason. I've heard anything from "My daughter is getting married" to "Warrior Forum helped me a lot so I have decided to give back"... By stating the original price of your product, you also increase the perceived value of your product.
My personal favorite is saying something like, "I am selling this same product on my website at $XX, but because the Warrior Forum has helped me a lot this past year, I am giving a special offer to warriors at not $XX, not $YY, not $ZZ - but $AA ONLY!"
Portfolio (Only if you're selling service)
If you sell graphics, programming, writing services, then it is a good idea that you show a portfolio of some type because without it there is no way that the prospective customer can judge the quality of your work. If you do graphic designing and do not yet have your own website then you will need one. It is funny sometimes I see website designer's own website look like crap and I will definitely stay away from them.
Just like other sales letter, you need testimonials to legitimize your offer. Assuming that you are starting out, have no list and no connections - the easiest way to obtain testimonials is to post on the forum before you launch, saying that you would like 4-5 people to review your product in return
Once you have some people on your list and made some connections, you can either private message them or email them for a review of your product and then
include their comments in your testimonial part of the sales letter.
Remember, the more reputable the warriors reviewing your product are, the stronger sales increase effect the testimonial will provide. Therefore it is important for you to try making connections on the forum with senior members and the well known "gurus".
Price cut
WSO stands for Warrior Special Offer - which means it is an offer specially made for warriors and has to be a better deal than warriors can get elsewhere. So you need to tell your buyers how much you are selling this product or service elsewhere, and convince them that they are getting a good deal.
You should also state WHY you are doing a price cut and a WSO. It can be because of whatever reason. I've heard anything from "My daughter is getting married" to "Warrior Forum helped me a lot so I have decided to give back"... By stating the original price of your product, you also increase the perceived value of your product.
My personal favorite is saying something like, "I am selling this same product on my website at $XX, but because the Warrior Forum has helped me a lot this past year, I am giving a special offer to warriors at not $XX, not $YY, not $ZZ - but $AA ONLY!"
Portfolio (Only if you're selling service)
If you sell graphics, programming, writing services, then it is a good idea that you show a portfolio of some type because without it there is no way that the prospective customer can judge the quality of your work. If you do graphic designing and do not yet have your own website then you will need one. It is funny sometimes I see website designer's own website look like crap and I will definitely stay away from them.