Freelance Writers: Client Buzzwords that Land Freelance Writing Jobs

In advertising, there are certain buzzwords that are synonymous with selling more, eg, free, save, win, etc. As a freelance writer, if you become intimate with buzzwords that sell, you can make your communication more effective - and land more freelance writing jobs.

Following are two client buzzwords that lead to more freelance writing jobs. Incorporate these into your marketing efforts and you'll be surprised at how many more writing jobs you can get.

2 Buzzwords That Lead to More Freelance Writing Jobs

1. You: You has been touted as the most powerful words in the English language. Why? Because it puts the prospect front and center. It plays to the WIIFM advertising principle, eg, "What's in it for me?"

When you use the word you in your queries, for example, it makes prospects feel as if you're speaking to them directly - not some unknown business prospect. Following is how to use the word "you" effectively when you query clients:

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2. Easy: Who doesn't want a solution to their problems? And, who doesn't want that solution to be "easy"? When prospects see the word easy, it takes away the anxiety of "this is another thing I'm going to have to tackle."

The reason firms hire freelance writers is to get work done that they either don't have the time to do in-house, or don't have the staff to complete. Whatever the reason, prospects like to feel that they're getting an uncomplicated solution to a problem.

Whenever possible, make it easy for prospective clients to work with you. Some ways to do that are:

i) On your website, don't have them fill out long, complicated questionnaires. Have a simple email address where they can email you, or a phone number where they can call you, or a short questionnaire where they spell out what they need so you can get back to them with an immediate answer.