Another Energy Drink Called Cocaine, Hits Store Shelves

It is hard to decide if the marketing idea behind Cocaine energy drinks (that people should drink cocaine) is bad or if it is just plain bad that consumers are being bombarded with yet another energy drink promising the impossible. Maybe it's both.

A company recently released another energy drink into the market no so creatively dubbed, cocaine. The formula for the drink does not include cocaine or any other illegal substance. Rather, it instead is made up of very high levels of caffeine - 280 milligrams to be exact plus spices for taste.

Given that approximately 200 supposed "energy drinks" went on store shelves since only January alone, the likelihood that the Cocaine energy drink becomes a hot seller is not particularly high. It is obvious the name alone was a cheap marketing ploy to corral possible consumers into purchasing the drink.

Perhaps recognizing how incredibly saturated the market currently is, the makers of cocaine probably realized they would need some sort of gimmick in order to make their drink different from the hundreds of other energy drinks customers have to choose from. After all, the energy drink market is a $3.7 billion industry. The market's revenues increased 51 percent last year alone.

Red Bull is currently the third largest source of beverage profits and was one of the first few energy drinks on the market before consumers were bombarded with so many different choices.

Essentially, all energy drinks tend to purport the same thing to consumers which is rooted in the name "energy drinks." All of them tend to build up the hype that the drinks are a good alternative to water and that they provide essential nutrients for the body that gives a person more energy to get everything that needs to be done in a day, done.

In reality, most energy drinks tend to use high levels of caffeine, which although legal (considering most people drink it every day) is still considered a drug. Many of these drinks are also variations on fruit juice or tea and some include dietary supplements such as ginseng or glucosamine in their formulas.