Tips for Constructing a Winning Ebay Listing Description

The eBay listing Title is perhaps the most important component of an eBay listing as discussed in Tips for Writing a Winning eBay Title. The title's job is to get the attention of your prospective eBay buyer and entice them to click on your listing.

What happens they click on your listing title? That's where the listing description picks up. It is the job of the listing description to further grab your prospective eBay buyer's attention and get them to bid, buy, or add the item to their watchlist. There are entire books written on the subject of web copywriting and even some about eBay copywriting specifically. Although there is no single formula for a winning eBay listing description, following a few simple guidelines can keep your shoppers from clicking away from your listing.

Benefits versus features
You should first consider answering the basic question that every buyer has: What's in it for me? Often eBay listing descriptions are full of information about the product features, about the seller themselves, and the terms of sale, but short on benefits. Don't let that question go unanswered - provide the benefits of the product to your shopper. Features can often be turned into benefits by simply adding some 'you' wording. For example, 'cleans up easily' can be reworded as 'easy for you to clean'.

Short Paragraphs
Have you ever seen an eBay listing description that just was one huge paragraph? Paragraphs that are too long can lose your reader's momentum very quickly and cause them to click away. Break your listing description up into smaller paragraphs each consisting of 4 sentences at the most. Be sure to lead off with the benefits; they should appear in the first paragraphs.