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The Problem with 100-Calorie Snack Packs

Americans Are Snatching Them Off the Store Shelves, to What End?

By Kassidy Emmerson, published Oct 06, 2008
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"100-Calorie Snack Packs" are a hot commodity on supermarket shelves right now. No matter what your favorite snack foods are, you can likely find them in these calorie-controlled servings. You can buy a multitude of products such as Lorna Doone Cookie Crisps, Mini Teddy Grahams, Little Debbie, Wheat Thins, Pringles, and more. Sometimes these products are just mini-versions of a popular product. Other products have been revamped. Read this informative article and find out the problems with 100-Calorie Snack Packs!

1. 100-Calorie Snack Packs Cost More Than Buying Full-Size Bags of Snack Foods
Let's start out with the most obvious problem of 100-Calorie Snack Packs- they cost more money. According to an article on http://abcnews.go.com, you can buy a full-size bag of pretzels, for example, and pay 17 cents an ounce. If you divide those pretzels into 100-Calorie Snack Packs, the same pretzels will cost you 40 cents an ounce. That's an increase of over 135 percent!

2. 100-Calorie Snack Packs Aren't Very Nutritious or Filling
Because they are advertised as being low in sugar content, free of trans fat and cholesterol, for example, consumers assume the 100-Calorie Snack Packs are good for them. However, they are still processed snacks that don't contain a lot of fiber. Without a significant amount of fiber, protein and healthy fats- ingredients that help control hunger- 100-Calorie Snack Packs can't fill you up... if you only eat one bag at a sitting, that is.

Not only that, but those shrunken bags don't really contain a lot of pieces. According to a www.nytimes.com article, a 100-Calorie Pack of Pepperidge Farm butter cookies contains approximately 10 pieces about the size of your thumbnail, for example.

3. America Wants to Have Their Cake and Lose Weight Too
In 2005, it was predicted that the Nabisco 100-Calorie Packs line alone would generate about $75 million. Overall sales of the 100-Calorie Snack Packs have exceeded $200 million in the last three years. That shows how fast consumers are snatching these shrunken portions off store shelves.

Takeaways
  • They are still processed snacks that don't contain a lot of fiber.
  • The single-serving packs create more waste.
  • Those shrunken bags don't really contain a lot of pieces.
Did You Know?
Overall sales of the 100-Calorie Snack Packs have exceeded $200 million in the last three years.
Comments
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yes,,it is sad,but true.

Posted on 11/02/2008 at 2:11:20 AM

 
I agree with your article. It works well for my work lunches but at home I may eat more than one pack. I don't think in the end its that great of a buy. If I was going to do this I like the Quaker Mini rice cakes with the flavor. They satisfy me for some reason much more.

Posted on 10/20/2008 at 7:10:07 AM

 
Very true! It's a fantastic marketing tool but I'll admit to eating twice as much when getting these!

Posted on 10/12/2008 at 4:10:54 PM

 
I have a friend that buys these and I just shake my head. Good info!

Posted on 10/10/2008 at 9:10:27 PM

 
This is an interesting article. I have tried some 100 calorie pack snacks and at times I have not felt full. You brought out a lot of interesting points. Sophie

Posted on 10/09/2008 at 9:10:25 AM

 
Very good work :)

Posted on 10/08/2008 at 10:10:31 PM

 
You nailed it!

Posted on 10/08/2008 at 9:10:27 PM

 
So true... that's why I am an ATKINS diet believer!

Posted on 10/08/2008 at 3:10:35 PM

 
You are absolutely right about the downsides of these. Unfortunately, they seem to be spreading throughout the grocery aisles. I see them everywhere, leading me to believe that they appeal to buyers but...should they? Perhaps they should be reading your article instead.

Posted on 10/08/2008 at 5:10:51 AM

 
Yeah - I keep passing them up because they just don't look like there's very much to them.

Posted on 10/07/2008 at 10:10:12 PM

 
'Tis good I haven't been down the snack isle for a while! ;o)

Posted on 10/07/2008 at 9:10:26 PM

 
Great points, I can never eat just one of the 100 calorie packs, it's much more filling to have a whole apple than one little pack of snacks.

Posted on 10/07/2008 at 7:10:40 PM

 
This is so true :)

Posted on 10/07/2008 at 1:10:24 PM

 
Excellent piece...so very true!

Posted on 10/07/2008 at 8:10:24 AM

 
SOOOOOOOOOOO true!

Posted on 10/07/2008 at 8:10:52 AM

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