Freelance Writers: How to Create "Sticky" Clients and Make More Money

Remember in days gone by when internet marketers talked about creating sticky websites? A sticky website - in case you don't know - is one where users come and spend some time - eg, click through several pages on a site, leave comments on articles, participate in chat rooms, etc.

The whole idea behind creating a sticky website is that the more time surfers spend on a site, the more likely they are to purchase from that site - a product or a service. In this article, we'll apply this principle to freelance writers and their clients. We'll discuss a couple of ways freelance writers can create sticky clients (ie, loyal clients) - and get them to spend more money with you.

2 Ways to Create Sticky Clients That Will Land You More Freelance Writing Gigs

1. Expansive Service Offerings: Be anything and everything to your clients is the idea behind this tip. When you serve as a one-stop shop to clients, you make it difficult for them to want to use another writer. And, why should they?

This is based on what I dub the WalMart principle. You can buy everything from motor oil to makeup at WalMart. It's one-stop shopping at its best. Following is why it works so well.

Human nature is to seek out what's easy. What could be easier than a writer who provides every type of writing service a client may need - eg, press releases, case studies, SEO articles, blog posts, etc. With this in mind, if a client can get all of their writing needs fulfilled by you, they will stick to you like glue, so to speak. And, the best part of this principle is, they will likely pay you more - even if they could get it cheaper somewhere else. Why?

Because it's easier to pay you a bit more for the convenience, rather than shop for Freelance Writer A for this need and Freelance Writer B for this need.

2. Niche It: This can be looked at as the opposite of the WalMart principle. The idea behind nicheing it is to offer a couple of services (or just one) and do it better than anyone else. Your goal here is to become the go-to guy/gal for X type of writing.