Shop Pink - Breast Cancer Awareness in the Grocery Store

Girly Pink In The Grocery Store?

What's up with the girly pink label on your coffee can? And the pink writing on your favorite lean frozen meal? Chicken noodle soup has gone girly, as well, along with lots of other things? Some packages haven't gone pink all the way, but many of them are sporting pink ribbons in the oddest places, with words written in bright pink fonts. What's that all about? What's happening in your grocery store?

October is Breast Cancer Awareness Month-

In case you haven't taken the 'Pink' hint, October is Breast Cancer Awareness Month and shopping 'Pink' helps us do good without changing a thing. Those pink labels started easing their way into grocery stores in late September, a few pink cans here, a pink box there. By mid October there will be pink at every turn and in every aisle. Pink for Breast Cancer Awareness.

Even with new research and a few promising cures, breast cancer is still one of the largest killers of women. According to the American Cancer Sociey website, 182,460 new cases of breast cancer will be diagnosed in American women in 2008. Researchers are making headway, finding answers; but it's no surprise they need money to keep going.

Charities that support breast cancer research have no telethons to take your phone pledges. They don't deduct donations from your paycheck automatically; but they have managed to grow their campaigns over the years, with sponsored walks and marathons and eBay Giving Works pledges, among other things. But the easiest way to support Breast Cancer Awareness is to keep doing what you are already doing, buying groceries every week.

Grocery Products Have Gone Pink-

Many participating product manufacturers have pledged money for research based on your food purchases. One yogurt producer has long offered donations when customers mail in pink lids and that works for some people; but I've been eating yogurt and collecting those lids for years and never gotten around to mailing them in before the deadline. For the less organized among us, shopping for 'Pink' groceries is a far more passive way to contribute.

'Giving Hope A Hand'-