Power of Words in Political Business

My Dear Young Generation Friends,

Generally, I do not want to address my audience with the words 'Ladies and Gentlemen'.

We think, in general, these are the words of address generally practiced all over the world. However, you know, we are different in India. Have you seen any leader addressing with these words in public gatherings or in mass media.

CLOSED DOOR MEETINGS:

Mostly the words 'Ladies and Gentlemen' are used in closed door meetings, where people are assembled in side a meeting hall. They are made to sit and hear the speech of the chief official, say the Managing Director. The audience can not leave the air conditioned meeting hall till the meeting is declared over.

The audience is at the mercy of the meeting organizers. They are expected to stay compulsorily and take notice of the deliberations of the meeting. The audience will immediately go after the meeting to attend their own business or to get relaxed immediately.

PUBLIC MEETINGS:

In the public meetings, the gathering is huge. There are gates kept open and the people are at the liberty to move out if they desire so. But, the people are attracted by the leader and his higher level followers. The mass gathering will voluntarily prepare to stay till the end of the meeting. Sometimes, they wish to stay and follow the leader as far as possible. Emotional feelings and devotion to the nation, organization or the leader will make them to enjoy the whole event.

We may see that that the people desire to occupy a closest place to hear and enjoy the contents of the speech. The leader wishes to address the public or the followers with the words that make them emotionally feel better. They should make them feel as if they have close relationship, friendship showing greater affinity mutually.

EMOTIONAL WORDS:

Thus, the words addressed in public meetings are emotionally attractive and make people come closer, cheer up and retain the rapport for a long time. In place of "ladies and gentleman", the leaders in India prefer still more attractive and emotionally active words.

IRRESISTABLE LOVE: