Estee Lauder Sets a Firm Foundation: Resilience Lift Extreme' Ultra Firming Makeup SPF 15
By Mari Johnson, published Jan 02, 2007
Published Content: 75 Total Views: 160,027 Favorited By: 5 CPs
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With Lauder's Resilience Lift Extreme already doing well at the counters, the line expands to include a fantastic new foundation that brings all the benefits of a firming cream, with a makeup base that really performs. The "ExtremeLift(3) Complex" in both the skincare and the makeup immediately lifts, contours and smoothes skin and wears beautifully all day. In the evening when your wash face, your skin still feels smooth, firm and soft. The cream and the foundation both seem to melt into the skin, instantly brightening and hydrating. Fine lines and furrows get plumped and smooth, dark shadows become a thing of the past. The foundation stays true, wears well and feels comfortable all day and into the evening.
"The Resilience Lift Extreme skincare regime represents the next generation of skincare products that directly target visible effects of ageing, helping skin fight back and visibly recover, all the while restoring radiance and giving it the appearance of more lift" says Dr. Daniel Maes, Vice President Global Research & Development, Estēe Lauder.
After four weeks, "92% of women who used Resilience Lift Extreme said their skin looked firmer, more lifted, more radiant."
The company formulated Resilience Lift Extreme products to provide three primary benefits:
1. ExtremeLift3 Complex in the Resilience Lift Extreme collection facilitates skin's natural collagen and elastin production by targeting visible dryness, sagging and loss of firmness. ExtremeLift3 contains triterpenes. Extracted from the bark of the Mexican tepescohuite tree, and, according to Lauder, triterpenes have been shown to be 20 times more potent than vitamin C, which is known to help increase the skin's natural collagen production.
2. Help skin look renewed and to help it 'wake-up' looking younger, refreshed and more radiant.
3. Deliver a powerful surge of moisture; the Resilience Lift Extreme Overnight Ultra-Firming Creme in particular has a "super-intensive moisture complex (with Hyaluronic Acid, Sorbitol and Trehalose), to help lock in moisture to the skin's surface during the night when skin needs it most."

Estee Lauder Sets a Firm Foundation: Resilience Lift Extreme' Ultra Firming Makeup SPF 15
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Takeaways
- Euromonitor predicts sales of ant-aging facial products to hit almost $5 billion by 2010.
- Carolyn Murphy's nickname is "The Blond Haired Gene Tierney" (Elle magazine, 1998)
- Look for money saving "value" skin care sets this holiday season at Estee Lauder counters everywhere.
Did You Know?
According to Euromonitor International, nourisher/anti-aging facial care products brought in almost $2.3 billion in sales last year, double the sales of $1.1 billion in 2000.Resources
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