KMS California is Turning Heads with New Hair Products, New Technology

KMS California is summing up its new identity as "a new fusion of technology and nature."

First, KMS California has developed a new blended surfectant system for their shampoos that provides a luxurious feel with a creamy, rich foam and amazing fragrances. This brings KMS squarely into the "multi-sensory experience" niche that is driving salon and spa business.

Second, KMS has found a better way to get hair care actives where they need to go in the hair shaft itself. "Inside Out Perfecting System", or IOPS, is a powerful nutrient delivery system that allows the reconstructive and conditioning agents to penetrate deep into the hair. Fused with native natural ingredients and high-performing support ingredients which work harmoniously to reveal more vibrant and healthier looking hair - from the inside out. Take a look at the educational video at www.kmscalifornia.com.

Headremedy, KMS California's new range for specific hair and scalp problems combines the advances listed above, plus natural botanicals that provide even more benefit to scalp and hair.

The "rosemary fennel" combination helps soothe itching and provides antibacterial benefits to the scalp. "Sage pear" assists in cleansing chlorine, oils and product build up from hair. Finally, the "olive chamomile" combination calms the scalp and provides gently conditioning to the hair.

KMS California generated quite a lot of excitement with its "I am KMS California" North American casting call launched by Warschawski public relations firm. In April, six models were chosen from hundreds of applicants, and 18 finalists. Each of the six models were awarded a year's supply of each of KMS's 9 sublines and have been featured in KMS California's marketing campaigns.