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Using A Net Presence to Promote Your Offline Company

The Value of a Web Presence to Offline Businesses

By G. A. Jones, published Nov 08, 2005
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Of course there are numerous online businesses.  Many that are exclusively web-based and do not have a storefront.  However, if you are a storefront, an offline company, you should nevertheless consider having a web presence to help to promote your offline store.  This web presence can be used simply to promote your store, where customers must still go to your offline store to purchase goods and products, as certain grocery stores.  Or clients may actually order your offline products online, as certain other grocery stores.  Nevertheless "web presence" should be added to your advertising and marketing tools.

Your web presence can be handled by professional web design companies that specialize in web presence for storefronts.  May of these can be found online by putting in any of the online search engines "net presence."  These companies are set up specifically to help specially offline/storefront companies have a web presence to help generate a greater customer base.

Of course you can design your own web presence.  First you need a domain name.  Usually your registered company name and your registered domain name are the same, but they don't have to be.  You would then need to select a web host.  These can be from the free and low-cost web hosts to the more expensive web hosts.

Takeaways
  • If you have an offline company, think "net presence."
  • You can hire a professional web design company or do it yourself.
  • Use the internet to increase your client base, go national or international.
Did You Know?
Since 1954 only General Motors, ExxonMobil and Wal-mart have reached number one on Fortune 500 list.
Comments
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Posted on 01/13/2007 at 12:01:00 PM

 
It usually works the other way - online business try to promote with an offline presence. This is a unique way of looking at cross-platform marketing. Good stuff!

Posted on 11/08/2005 at 10:11:00 PM

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