Marketing Your Business with Postcards

Marketing your business can be done in many ways. Direct mail options are still a popular way to do this. Direct mail means that you are sending a stamped piece of mail directly to a person's home or place of business. If you choose to use direct mail, using postcards may be your best bet for recipient response and action.

Why Use Postcards?

Postcards are a great way of sending direct mail marketing advertisements for two reasons. Number one, they are cheaper to print and mail than direct mail letters and envelopes. The United States Postal Service postcard stamp costs considerably less than the first class mail stamp for envelopes.

Secondly, postcards are more likely to attract attention in a pile of mail. With their bright colors and exciting word blurbs, the recipient is more apt to be drawn to a postcard than a boring envelope. An envelope that is not a regular bill or letter from someone they know will be quickly identified as junk mail.

Postcard Basics

Postcards can be made in varying sizes. The most popular size is equivalent to a 3 by 5 index card. They are printed on two sides of a heavy card-stock weight paper. It is possible to print postcards on your own home printer using specialty paper. Or, you can get marketing postcards printed professionally. Printed postcards can be coated with a glossy finish, or even a UV protection coat to prevent fading.

What Should Be On the Postcard?

Your marketing postcard should be fully printed on two sides. Since a postcard is small, you must make good use of each side. On the back, you should have both the return and receivers address and place for your stamp or bulk postage imprint. You should also have room to include a special graphic bulletin about an offer, sale, or announcement.