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The Lost Art of Customer Service

Just Give Them the Pickle

By Karen Barnes, published Jan 10, 2007
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Q: What is customer service?

A: Customer service is when you give your current and potential customers the best possible service. It includes both the way you interact personally with your customers as well as the way you solve their problems.

Q: Why is it so important?

A: Customer service should always be your top priority. The quality of your customer service can make or break your business. Great customer service will bring you repeat customers and new customers. Bad customer service can make you lose your customers and potential customers.

Q: How can I improve on this myself?

A: You can improve your customer service by really listening to what your customer wants and needs. Being responsive to their wants and needs is what keeps you in business.

Q: How can I go the extra mile for my customers?

A: As I just mentioned, you can start by listening to their wants and needs. Once you have found these two ingredients out, give them what they want and need.

Q: What are the key objectives to customer service?

A: There are four basic keys to great customer service:

1. Remember that your customers are GREAT.
Treat your customers like they are royalty-this will go a long way towards making them feel special.

2. Give them the products or service (if your business is a service business such as internet service or web hosting service) plus a little. Give them something a little more. Provide polite and prompt answers to their questions and concerns. If you don't carry what they are looking for, let them know who does. You might lose that sale, but you could gain a customer and friend for a long time.

3. Make sure your prices are good. Be in line with or below your competitors. Competitive prices show your customers you value their business.

Takeaways
  • Make sure your prices are good.
  • Provide a top notch shopping experience.
Comments
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You and I think a lot alike on this subject. I taught customer serve for 10 years, or should I say I tried to teach customer service. The truth is that most businesses don't want to do what it takes to give good customer service. Should a little business come along that does, it could really make a name for itself. How do you think QVC became such a huge sensation. They DO customer service!

Posted on 01/22/2007 at 5:01:00 PM

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