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How to Get a Photo Published in the Newspaper Calendar
"Pic" Me!
By Pam Gaulin, published Jan 17, 2007
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When you want to get your photo published in the local newspaper's event calendar, there are some essential steps you must follow.This marketing guide to getting photographs published in local media can be used by anyone that has a scheduled event and need to increase public awareness through publicity. It's also essential for those who do their own publicity and promotion.
How to Get a Photo Published in the Newspaper Calendar: Tip 1. Find a Photographer
The number one tool at your disposal, which will help send your self-marketing and event promotion to the next level is having a photograph. Candid photographs shot in dark places will not work. You will need a professional-looking photograph.
Either hire a professional photographer to take some photos, or work something out on trade with any friends that may be semi-professional or just decent photographers.
How to Get a Photo Published in the Newspaper Calendar: Tip 2. Image Essentials
Photographs published in newspapers can sometimes be as small as one inch by one inch. Make sure the photographs you take are either close ups, or are framed tightly, without a lot of background.
A photograph of a person is a must, and a well-choreographed action shot is even better. Make the photograph interesting. If you were flipping through a newspaper, ask yourself if you would stop and look at the photo. If the answer is no, take more photos.
Also be prepared to provide photographs that may be cropped in the newspaper. If there are extra people in the shot, they may be cropped out with the discretion of the newspaper editor, with no warning to the artist or the photographer.
How to Get a Photo Published in the Newspaper Calendar: Tip 3. Photographic Quality
The photograph will translate best if it is in black and white. The image should be sharp, well-focused, well-lit, show good composition, and not be too dark.
The photographic quality should also translate well to the web, in case the newspaper requires a digital file.
How to Get a Photo Published in the Newspaper Calendar: Tip 4. Have Plenty of Prints
How to Get a Photo Published in the Newspaper Calendar
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Takeaways
- Use a professional photographer.
- Make the photo editorially interesting.
- Follow up with the editor.
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