How to Write a Sales Letter to Promote Your E-book

Once you've written your e-book, you will spend nine times as much energy promoting it as you did writing it. Following are five areas you should cover in your sales letter to promote your e-book.

1. E-book Benefits: The first thing prospects want to know is WIIFM, eg, "What's In It For Me?" So, tell them what problems your e-book will solve for them.

Will your e-book make them more money - so they can spend more time with their family.

Will your e-book save them time - so they can pursue their degree.

Will your e-book increase their output - so they can increase their income.

Whatever it is, make sure you tell them why your e-book is the key. I once read an article that said that you should list at least 100 benefits, answering every conceivable objection.

By doing this, you wear the prospect down until they have no choice but to say "yes." That's why so many e-book web sales letters are extremely long.

2. E-Book Author: After you've told a prospect why your e-book is the answer to their problems, they're going to want to know why they should buy it from you.

After all, if you're selling an e-book on a certain topic, somebody else probably is too. So, tell them why they should not only buy your e-book, but why they should buy it from you.

Do you have many years of experience in what your e-book is about; is your educational background compatible with your e-book, do you have specific examples from years "in the field" that you can talk about?

It's up to you to sell you because customers are not buying an e-book. They're buying your expertise on the e-book's subject matter. So, you have to sell them on the fact that you are, indeed, an expert.

3. E-book Ordering: Make it easy for customers to order your e-book by giving them as many options as possible. Remember, most customers are looking for a reason not to buy your e-book. Don't drop the ball at this point.

Online merchants like PayPal accept many different types of secure payment options, eg, credit cards, e-checks and bank transfers.