Small Business Goes Head-to-Head with Big Business on the NET

The Internet has been around much longer than usually believed. Initially the Internet was intended to be a means of FREE exchange of research, information and ideas. When large corporations found that they could create on-line stores, corporate America began to change the nature of the Internet into a Cyber-Mall.

Finally, many new start-up ventures were begun to capitalize on the Internet's ability to reduce cost of good sold while increasing sales. What happened was the Internet Dot-Coms became clearinghouses for sales while not actually buying, owning nor storing product. And as middlemen, the cost of operation was well above the small add-on fees for transactions. As a result the Dot-Coms depended on advertising dollars for survival. Many Dot-Coms never survived past the first round of funding because they never built up enough volume of sales when compared to the tremendous cash out-lay for infrastructure development.

But, this is good for Small Businesses. Why, because with the elimination of such giants dominating the Internet Small Businesses are now in a position to reap the advantages of extremely low cost business marketing, sales and promotion. Small Businesses also benefit from all the fundamental development which the Silicon-Valley Dot-Coms have already laid. ECommerce solutions, shopping cart programs, Credit Card Clearing and Email marketing are all examples of the technological legacy which the big Dot-Coms have left behind. Small Businesses do not have to invest in research and development to have a successful WEB-PRESENCE.

Why would a Small Business need WEB-PRESENCE? The Internet shatters geographical boundaries giving all small businesses a virtual local and national sales force with just a few clicks.

How do Small Businesses use the Internet? Small Businesses use the Internet to extend their traditional promotions and sales methods and benefit from the low cost provided by WEB TECHNOLOGY. This technology allows the Small Business to employ the same "Big Business Tools" to promote Products, Services and the Company's own image. In addition, other uses include: