6 Things I Know About Postcards that You Don't

In my plethora of experience tucked away between these ears, I have managed to cull out for you what I consider the "best of the best" - in other words, I took the most proven details about postcards that were significant to you starting a postcard campaign and really winning at it. So here goes the most incisive higlights about postcards.

1) I know that a postcard is better than something in an envelope.

For many reasons, the main one being, in an envelope you can't make your potential customer see your message.

People are fast. We see and read very quickly - actually much more quickly than we even realize.. Think about yourself - how fast do you go through your mail and process out what you want to keep and what you don't want to keep? Pretty darn fast. It takes fractions of seconds to go through and process in your mind "bill, bill, advertisement, bill, advertisement, letter…" And it also takes fractions of seconds to decide whether you are even going to bother giving more attention to the pieces that you designated as advertisements.

With a postcard, even if they throw it away, they already saw your message regardless of whether they think they did or not. They saw it enough to throw it away, didn't they?

And the next time they get that same postcard in the mail, they see it again as they throw it in the trash.

Let's face it - junk mail gets thrown away. And postcards are junk mail to a lot of people.

Although they may be junk mail, postcards get read no matter what - even if thrown away without reading them, they get seen. It's like the phoenix rising up from the ashes.

2) I know that if you are not doing repeat mail with your postcards you are flushing your money down the toilet.

Repeat mailings cannot be repeated enough. DO REPEAT MAILINGS! DO REPEAT MAILINGS! DO REPEAT MAILINGS! A one shot in the dark postcard mailing is not going to change your business, your bottom line, your life or your anything.

The long and the short of it is, if you are not up to confronting that you need to do a campaign then don't bother being in business. Sorry if I sound a bit harsh!

3) I know that the best price is not best necessarily the best postcard.