For Men Great Looking Skin is In

Men's Skin Care Products and Treatments Fastest Growing Segment of the Cosmetics Industry

By Walt Crocker, published Jan 30, 2007
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There was a time when all men had to worry about with their skin was when they shaved. It was a rite of passage. You watched your father shave when you were a little boy and then anxiously awaited that first hair to sprout out on your chin. Sometimes it was a macho thing. I remember my grandfather used water and an old Gillette safety razor to scrape the hair off of his face. No lather, no after shave, just water. My uncle, on the other hand was a little more in step with the times, he used shaving soap with a brush and patted his face with a liberal amount of Old Spice. I remember the distinct pungent, spicy smell whenever we visited his house. Later, he would even go as far as using an electric razor.

Up until 1895, most everyone shaved with a straight razor. Them a man with the strange name of King Camp Gillette came up with the brilliant idea of developing a razor that was safe and inexpensive with a disposable blade. At first they told him that it couldn't be done. It would be impossible to produce steel that was hard and thin enough to be used for that purpose. Then in 1901, a graduate of MIT named William Nikerson began working on a process to make the steel. By 1903, he had succeeded and the Gillette Safety Razor Company started operations. If King Camp Gillette were around today, he would be amazed and bedraggled by what men's skin care has evolved into.

Now you can waltz into your local Walgreen's drugstore and not only pick up the latest battery-powered razor with 5 blades, but also get a bottle of Men's Expert Vita Lift with SPF 15 from L'Oreal of Paris. The bottle describes the product as an "anti-wrinkle and firming moisturizer."

Takeaways
  • Men's skin care products and treatments now account for 19 percent of cosmetic sales.
  • Skin damage and aging from exposure to the sun is a major concern.
  • Men's attitudes are becoming more open about skin care.
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