An Overview of the Power Tool Industry

Black and Decker

Black and Decker owns many subsidiary's, which includes their Black and Decker line, DeWalt, Porter-Cable, Delta Machinery, Kwitset, Bladwin, Weiser Lock, Price Pfister, Emhart, Teknologies. This would make Black and Decker a multiple-business organization. This makes Black and Decker a powerhouse for the corporate growth strategies, using the Global approach strategy. Diversification Strategy refers to related and unrelated products, which Black and Decker not only focus's their company on power tools but many other market areas. They include; Power Tools, Laser and Sensors, Outdoor, Cleaning, Appliances and House wares, Painting and Crafts, and Storage. Their main focus is an integrated low-cost differentiation strategy. Black and Decker's competitive advantage is being a household name that most people are familiar with. Black and Decker use's the prospector strategy by which they continually find and exploit new products and new market opportunities. You cannot only find Black and Decker's power tools and many other items they sell in the USA, but in many other countries around the world.

Porter-Cable

Porter-Cable is a subsidiary of Black and Decker. Their primary focus is on the Commercial and Industrial Applications. They have a strategic alliance with Delta-Machinery, which is, another subsidiary of Black and Decker and is known for its mass assortment of wood working tools. They also have a strategic alliance with the New Yankee Workshop, which is a TV program that teachers different home projects. Porter-Cable sells strictly to the USA and Canada. As a corporate strategy, their focus is on the concentration strategy, producing high end, and high quality tools. One of the ways that Porter-Cable differentiates itself from its competitors is Porter-Cable makes machines to make tools.

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