Competition in the Power Tool Industry

After reviewing the competition for the in the Power Tool Industry, we have identified 4 main competitors; Black and Decker, Makita, Bosch, and Porter Cable. In order to help us better understand the Power tool market, we will look at the different strategies that these four companies use.

Black and Decker

Black and Decker owns many subsidiary's, which includes their Black and Decker line, DeWalt, Porter-Cable, Delta Machinery, Kwitset, Bladwin, Weiser Lock, Price Pfister, Emhart, Teknologies. This would make Black and Decker a multiple-business organization. This makes Black and Decker a powerhouse for the corporate growth strategies, using the Global approach strategy. Diversification Strategy refers to related and unrelated products, which Black and Decker not only focus's their company on power tools but many other market areas. They include; Power Tools, Laser and Sensors, Outdoor, Cleaning, Appliances and House wares, Painting and Crafts, and Storage. Their main focus is an integrated low-cost differentiation strategy. Black and Decker's competitive advantage is being a household name that most people are familiar with. Black and Decker use's the prospector strategy by which they continually find and exploit new products and new market opportunities. You cannot only find Black and Decker's power tools and many other items they sell in the USA, but in many other countries around the world.

Porter-Cable