SEO Copywriters: How to Choose an Effective Social Media Marketing Outlet

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Social media marketing is here to stay. With that being said, it's something every SEO copywriter in particular needs to make a part of their regular marketing routine. Why? If you're an
 SEO copywriter, many of your clients are online. So, that's where you need to be visible as well.

But, there are so many social media marketing outlets to choose from. How do you select the right one and make it work for you? Following are two critical guidelines that'll help you narrow the field.

SEO Copywriters: 2 Critical Things to Keep in Mind When Choosing a Social Media Marketing Outlet

Do you have the time? Social media marketing is time consuming, if you do it correctly. So you need to choose a medium that will mesh with the amount of time you have to allocate to it.

After all, there's no sense in using an outlet if you're not going to fully invest time in it.

If you're a busy SEO writer - as many tend to be - you won't have hours to interact with a community. Hence, a social media marketing outlet like Twitter could be perfect for you. As you only have 140 characters to say what you want, your posts/replies by default are expected to be short and sweet.

You can post 5, 10 or 20 times a day on Twitter - in just a few minutes. This makes it a perfect outlet if you're always pressed for time.

Objective: What's your objective as an SEO copywriter for participating in social media marketing? Of course, the overriding objective is always to get more clients; bring in more business.

But, do you do it overtly, or covertly? That is the question. Some social media marketing outlets are more suited to overt marketing (eg, LinkedIn), while others are more of a way to stay plugged in and visible (eg, Twitter).

Before you choose a social media marketing outlet, make sure your objective meshes well with it. Otherwise, you can do your freelance writing business more harm than good.

Popular Social Media Marketing Outlets

Following are four extremely popular social media marketing outlets and their overall demographic.

LinkedIn: Used more by professionals.

Twitter: Used by everyone, but has a lot of internet entrepreneurs, bloggers, internet marketers, etc.

 
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