A Marketing View on Two Top Strategic Objectives in the Portable Electric Power Tools (PEPT)

Able Corporation is an old family owned American Manufacturer of a full range of portable electric power tools (PEPT). Over the past couple of years, there has been virtually no investment in Able Corporation, which makes many of their products lines out and outdated and under the current operations, they are inefficient and costly.

As the new Director of Strategic Planning and Analysis my top two priorities over the next year will be to 1. Analyze current operations, location and manufacturing process and 2. Ensure proper funds are put into research and development.

1. In order to minimize operating costs we will consider several different factors. First, how we are purchasing raw materials and look into a Just in Time inventory control system. We will also need to consider our work in process stations, and address any staffing issues that can occur from products either sitting around waiting on staffing or staffing waiting on additional parts and/or raw materials to keep the process going. A quality control system will need to be developed to minimize product waste due to malfunctions or product returns.