Digital Printing-on-Demand

Your Best Seller Just Got Closer to Finding a Publisher

By Gary Picariello, published Feb 01, 2007
Published Content: 692  Total Views: 1,099,564  Favorited By: 98 CPs
Rating: 3.7 of 5
So there I was: it just past midnight -- my wife and daughter snoring away, each peacefully trapped in their own private world of dreams. Me on the other hand -- I'm off in cramped studio, frantically drawing the last dozen or so pages of my soon-to-be-finished illustrated mega-epic "The Adventures of Jasmin: Attack of the Cheese Men" in fact, I'm so excited about this sure-to-be work-of-art that I want to share it with the whole world and even parts of Detroit. To that end it has to be printed and published and that's where digital print-on-demand technology comes in.

Digital Print-on-Demand is a fairly recent technology that uses -- you guessed it -- digital printing techniques to produce standard print books in a rapid and cost-effective process. Print on Demand is like the second coming to small independent or "indy press" publishers who were used to having to commit to a press run of anywhere from 500 to 1000 books. And if only a fraction of those books sold then guess what -- you just won yourself a garage-full of books.

But I digress.

Print on demand publishing usually falls into two areas: "true" print-on-demand (POD), which is the production of one copy of the book at a time and short-run-digital production (SRD), which produces very small quantities of a title, mostly for course adoption and small book-trade orders. Both methods employ similar digital printing processes. Most reputable POD publishers program can produce both true POD and SRD copies: producing individual copies for scholars, students, and individual readers as needed on a one-at-a-time basis, or multiple copies for course work and the like.

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Gary, I like your last paragraph, and it should have been emphasized more. Don't expect to get rich off POD. It's a great way for a struggling author to get his or her message out, but it's still looked down upon by mainstream publishing, and, therefore, extremely difficult to make money on. To publish Dear Mom, Dad & Ethel, I used iUniverse, which is a straight-shooting company that produced an excellent quality product. I didn't spend much money publishing, but for two-plus years I spent a boatload on promotion, with very disappointing results. If you can't promote in a major-league medium, the chances of making money are slim-to-none, and, although I hired a known publicist, I wasn't allowed to get anywhere near the big boys. This, despite the fact that I got 16 quality endorsements and won an editor's choice award. iUniverse is the top in its field, but there are a lot of unscrupulous PODs out there. But if you go with any POD, do so with your eyes wide open.

Posted on 02/01/2007 at 11:02:00 AM

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