Digital Printing-on-Demand
Your Best Seller Just Got Closer to Finding a Publisher
By Gary Picariello, published Feb 01, 2007
Published Content: 692 Total Views: 1,099,564 Favorited By: 98 CPs
Digital Print-on-Demand is a fairly recent technology that uses -- you guessed it -- digital printing techniques to produce standard print books in a rapid and cost-effective process. Print on Demand is like the second coming to small independent or "indy press" publishers who were used to having to commit to a press run of anywhere from 500 to 1000 books. And if only a fraction of those books sold then guess what -- you just won yourself a garage-full of books.
But I digress.
Print on demand publishing usually falls into two areas: "true" print-on-demand (POD), which is the production of one copy of the book at a time and short-run-digital production (SRD), which produces very small quantities of a title, mostly for course adoption and small book-trade orders. Both methods employ similar digital printing processes. Most reputable POD publishers program can produce both true POD and SRD copies: producing individual copies for scholars, students, and individual readers as needed on a one-at-a-time basis, or multiple copies for course work and the like.
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Mark Stuart ELLISON
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Posted on 02/01/2007 at 11:02:00 AM