SEO: Learning About Keywords

First, we need to understand what is a keyword:

When you search for anything on the Internet, you are using keywords: a keyword

can be one or several words.

Let's say that you are want to learn the Spanish language. You will open your

preferred browser: Internet explorer, Opera or Firefox, and then you will tape things

like:

"learn Spanish"...

or,

"How to learn Spanish"

"I want to learn Spanish"

All these terms are called keywords. It can be composed from one word (like:

"Spanish") to several words.

When you "ask" a search engine to locate information (let's say that you are

searching about spanish languages sites), it is important to understand that it is

actually searching through the index which it has created and not actually

searching the Web.

What does it mean? If your website is not indexed by the search engine, nobody will

be able to find it when they perform a search.

An example:

What happen when you tape this keyword in the Google search box: "Learn Spanish

language" (without the quotes)?

The search engine will retrieve all the documents that match your query from its

index (not from the web). In this case, Google will return every page which contain

the terms "learn", "Spanish" and "Language".