How to Customize Google Adsense for Blogger

If you are working with Blogger and are either currently or planning on monetizing it with Google Adsense Ads, it is very easy to customize the look of your ads so that they blend in seamlessly with your Blogger template color scheme. If you are a blog owner and don't currently have an Adsense account, and you would like to learn more about the Google Adsense PPC program, read Google Adsense: Monetize Your Blog.

Why Should I Customize My Google Ads?

When you are planning your PPC advertising initiative your goal is probably to make as much money as possible through clicks on each Adsense link. Simply throwing the ads on your site is not enough to fully realize your PPC potential when monetizing your blog. There are many factors that come into play to enticing readers to click your Adsense, or even look at it for that matter!

Anyone who has spent time looking at a web page sees Google Adsense, making it easy to distinguish as an advertisement, and also easy to skim right over without a second glance. By customizing your ads, you are communicating to your reader that these links could be relevant, and while they are still going to look like ads (because they are of course!) they will at least stand out among the other Google ads bombarding internet users every day.

Customizing Google Adsense for Blogger

I assume you have a Google Adsense account and a Blogger blog to work with before beginning these instructions, otherwise you will probably be lost!

1. Sign into your Blogger account and click on the "Template" tab at the top of your Blogger backend.

2. Underneath the "Template" tab you will see a link titled, "Fonts and Colors." Click on this link.

3. From this view, you can see your Blogger blog, and you're also given a list of sections on your blog with colors and a color palette associated with these sections. The sections are titled things like,

Header

Text Color

Post Title Color

Post Header Color

Post Border Color

Just to name a few, and it will also depend upon the template that you've chosen for Blogger.