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Ways for Speakers to Earn More Profits

By Laurie Kristensen, published Feb 08, 2007
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There is huge potential to create additional profits from your speeches by partnering with a professional transcriptionist to convert your audio recordings into text transcripts.

1) Speakers and consultants often deliver their presentations via teleconference calls and record them for sale later. Once transcribed, the transcript can be provided free to paying attendees as a value-added item or formatted into a special report for an additional product to sell.

2) Another valuable service you can provide to your clients is to send them a transcript of your speech ahead of time. Provide a single copy and allow them to make a specific number of copies to distribute. If you give the speech often, the cost of the transcription will pay for itself over time.

3) With your speech transcribed into text on paper, you can easily customize it for new clients, add new material, and delete outdated sections.

4) A certain percentage in an audience will have hearing problems and not be able to understand you clearly. Promise them a transcript of your speech, or one that was transcribed earlier from another time you gave basically the same speech.

5) If a prospective client asks if you've ever talked about a specific topic, you can send an excerpt from a transcribed speech that you gave for another client that addressed that topic.

6) If you originally wrote up a speech you give often, but over time you've ad-libbed, added new material, changed things here and there, and your current, evolved speech is quite different from your original write-up, have a recording transcribed for an up-to-date transcript of your speech as you currently deliver it.

7) Rather than mailing a tape or a video to a prospective client, it's faster to email or fax a transcript, saving time AND money. Even if you still mail a tape or video, this will get your information in text form to your client sooner for review, and they'll be even more certain it's worth taking the time to also review your audio or video.

Takeaways
  • Partnering with a professional transcriptionist is a solid business strategy that can save you time, increase your creativity, and -- most importantly -- add profits to your bottom line.
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