A NEW POINT of VIEW at Ntv7

Are Malaysians ready to hear both sides of the story?

NTV7's latest current affairs offering, Point of View clearly takes the view that Malaysians are interested in getting a 360 degree perspective on the issues that matter. Hosted and produced by Florence Looi, the one-hour talkshow will go on air 9th

A NEW POINT of VIEW at Ntv7

January 2009, every Friday from 8.30 p.m. with repeats on Mondays from midnight to 1.00 a.m.

The show features two guests (and sometimes up to three guests) with diametrically opposed perspectives on a given issue. Each guest is provided with the opportunity to argue their point of view with Looi playing the part of Devil's Advocate.

Focusing on a range of 'bread and butter matters', as well as a mixture of intellectually stimulating topics and some light-hearted ones, the 60 minute program promises television that entertains, yet informs.

"Point of View (POV) was created as a platform for Malaysians to voice out their concerns, providing viewers information on different sides to an issue," says ntv7's General Manager, Airin Zainul. "As a station that aims to provide not only entertainment but also cerebral content, an offering like POV re-enforces ntv7's stance as a reliable and direct source of information."

Point of View represents a departure from the typical light-hearted English language programming that has come to dominate NTV7, 'the feel good channel'. In line with the increasing public interest and awareness in current affairs, the station felt it was the right time for a current affairs talk show. The producers have strived to find a balance between the typical 'no holds barred' style that has come to mark programs such as 'Hardtalk' (BBC) and the low-key style that many Malaysian viewers associate with local current affairs programming. As such, Point of View comes across as challenging, but not abrasive.