2006 Super Bowl Commercial Reviews

Did it entertain me? Will I buy the product? Will I visit the website? Do I recognize the company? Will I remember the commercial when and if I need the product in 6 months? These are the criteria I use judge a commercial. Here are some of my favorites from the 2006 Super Bowl commercials available online at ifilm.com.

Unilever Dove: Self Esteem Commercial: It gave me chills. This commercial promoted self-esteem for girls in the tween and pre-teen years. It clearly gets across the point that dove wants a girl with freckles to know that she is beautiful. It makes me empathize with a brunette girl who wishes she were blond. It shows that there is beauty in what we consider our imperfections. I find this commercial truly effective from the song "Beautiful, Like a Rainbow" to the montage of girls of all ethnicities.

Did the commercial entertain me? It touched me instead. Will I buy the product? Yes. Knowing that a portion of my money helps to get this message across will get me to buy dove products. Will I visit the website? I have, and I will again. Do I recognize the company? Absolutely. Will I remember to buy dove products when I am looking for soaps and beauty products in six months? Perhaps, if they continue to be visible with this message. On a scale of 1 to 10, I give this commercial a ten.



Fed Ex Caveman: I have enjoyed this watching this commercial over the past year. Maybe I am a bit sadistic and like seeing the caveman get squashed. Maybe I like the commercials that followed this past year of the insulted caveman. Oh, wait! That was for a different product. Now that is a problem. While Fed Ex did an excellent job making a commercial that would make me giggle and catch my eye, I cannot say they did a good job with product recognition. Somehow in my mind, the Fed Ex caveman, morphed into the Geico caveman. I guess Geico just did a better job.

Did the commercial entertain me? Yes. Will I buy the product? No more than usual. Will I visit the website? No. Do I recognize the company? Yes. Will I remember the commercial when I need the product in 6 months? Probably not. On a scale of 1 to 10, I give this commercial a five.