AdSense Versus Yahoo Publisher Network

Yahoo Has No Choice Other Than Outdoing Google's AdSense by Its Own Version

The word is out that Google is no more alone in the world of contextual advertising, and Yahoo had come out with a beta program to take its rightful place. As we know it, it was goto.com, which became Overture that
Yahoo bought in 2003 that pioneered the pay-per-click ad method. AdSense and the new Yahoo Publisher Network are an extension advertising system based on what was started years back, where text ads pop up on Web sites of those who have signed up for such programs according to the content that is being displayed at a given time, deriving them the name "contextual advertising".

What happens is, like any ad display if a visiting customer clicks through the ads the site will make a certain amount of money even if the customer does not buy anything. Many sites had been eking money through such a system even if the money generated does not seem to be much, but the size of the visitors is the main catalyst in making a difference. If the size of the traffic of a site is high, the number of the click-through could be high too, resulting in generating reasonably good revenue.

According to various reports there is not much difference between the two programs, except that YPN is said to pay a bit more money, which is a standard ploy of advertising where it is done to attract more customers. The fact that the YPN service is still at the beta stage is pronounced by the lack of ads that are displayed on the Web sites for the obvious reason that the program is starting out and eventually both the quality and the quantity aspect of the variety of the ads are expected to pick up.

Related information
  • Google itself took the idea from Overture and made a big fortune with it.
  • Yahoo's jumping into the foray even if a bit belated will give a respite to consumers
  • Wherever there is competition what consumers would get will be enhanced