Resort Management Topics

Trail system puts Jackson, N.H. On the map for skiers

This article fits in well with what we have discussed in resort management. It is clear that winter resorts need to find ways to branch out. From the basis of the article it appears that Jackson are doing a really good job at doing this with their cross country ski trails. This ski season continues to be disappointing especially in the New England region. Generally Nordic skiing has less emphasis on snowfall as trails should have thin coverings to make the trails easier. Also there is fairly intense competition for traditional skiing in New England, but no that many really cross country ski areas.

It's interesting to see the ways Jackson is attempting to disprove the myths against cross country skiing. I have always felt that one of the reasons cross country skiing was less popular was because it's generally harder work than traditionally skiing. It's especially important to target new markets when the snow coverage isn't great as is the case this year. Jackson appears to have a true competitive advantage with a truly scenic cross country trail. Also with keeping the local kids involved with the sport it creates the impression that this is something the whole family can enjoy.

The family sector is still a relatively small portion of the overall demographics for skiers so Jackson are clearly trying to target an emerging market. Furthermore Jackson are attempting to appeal to a wider audience with the acclaim of international skiing championships. These will pull more people into the area firstly because it will heighten the increase in Nordic skiing. It will also act as a factor in Jackson itself as one of the best places to partake in this sport. Overall this acts as increasing numbers and new markets into the area to try Nordic skiing. Secondarily marketing skiing as more of a scenic experience.

Changes make Sugarbush a resort for all seasons