National Pork Board Threatens to Sue Lactivist Blogger

The National Pork Board has threatened to sue a breastmilk promoting mom over her spin off use of the Pork Board's trademark phrase "the other white meat". Jennifer Laycock, editor of Search Engine Guide, and founder of The Lactivist a site that aims to promote breastfeeding, stated that she recently received a letter threatening legal action over one of the humorous shirts that she sells from her blog.

The shirt in question reads "The Other White Milk", which Laycock says "I was comparing breastmilk which just happens to be white with the milk of a variety of other animals (cows? goats?) that happen to produce white milk and that often gets fed to infants INSTEAD of breast milk." She feels that this legal threat is ridiculous, and others agree. The Pork Board demanded that she remove the shirt from her store claiming that the similar slogan tarnishes the name of the Pork Board. In the letter from the Pork Board they not only demanded that she remove the shirt with the similar slogan, but also insinuated that Laycock's site was not promoted breastfeeding for infants but instead promoting something shadier.

A quote from the letter received by Laycock reads "In addition, your use of this slogan also tarnishes the good reputation of the National Pork Board's mark in light of your apparent attempt to promote the use of breastmilk beyond merely for infant consumption, such as with the following slogans on your website in close proximity to the slogan "The Other White Milk." "Dairy Diva," "Nursing, Nature's Own Breast Enhancement," "Eat at Mom's, fast-fresh-from the breast," and "My Milk is the Breast."