Kevin Federline's Nationwide Commercial Offending Fast Food Employees

By Nicolette Montano, published Feb 04, 2007
Published Content: 28  Total Views: 9,529  Favorited By: 3 CPs
Rating: 2.2 of 5
In a recent visit to People's Magazine's website, there was an article talking about how fast food workers are furious over a Super Bowl commercial of Nationwide Insurance depicting a fast food job as "dead end". Truth be told, those jobs don't pay very well but hell, they work their butts off for their money and get no tips.

The commercial starts off with Kevin Federline rapping in his music video with women all around him and wearing a fur coat and bling bling. Then suddenly we transition into a fast food place with Federline looking back at his moment of glory. For those who don't know about the Britney-Federline story, Federline started out as Britney's backup dancer and they both fell in love starting a bitter romance. Federline explodes into this amateur rap star with five minutes of fame in the spotlight. With the new commercial of this negative stereotype, could this be Federline's desperate attempt to becoming famous since his ex-partner won't be his money tree?

Stereotypes are what people make them out to be. And some take it as humor while others are very offending by them. I worked at McDonald's for....one weekend....I hated it, and that's why I respect those workers. They deal with unappreciative customers, run back and forth and when lunchtime comes, oh boy!

Me, I'm taking both sides as you guys can tell. I feel these workers should at least take the Britney-Federline breakup into consideration and just laugh. Yes, it's offensive, but let's face it, Federline probably couldn't even keep up with a fast-paced working environment.

I asked a fellow forum member what he thought about the commercial and the hype it's been causing and he said, 'Working in the fast food industry is a dead end job, but they are there to serve people. Somebody has to start somewhere in life to get the training they need for other jobs in their future careers.'

Kevin Federline's Nationwide Commercial Offending Fast Food Employees

A clip from K-Fed's Nationwide commercial.

Credit: nationwide

Copyright: nationwide

Comments
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Puhleaze, if the friggin restaurant industry were sensitive enough, they'd open their pockets to pay the fast food workers more. They're standing up for the workers?? They should speak up about the unfair wages that these people make in the first place!

Posted on 08/19/2007 at 1:08:00 AM

 
I laughed my a__ off. I used to work at burger king in high school. Now I laugh at airplane movies. Get a sense of humor people, right?

Posted on 02/05/2007 at 10:02:00 AM

 
Anyone who chooses to work in the fast food industry should respected for their decision. There as place in society for everyone who works to gainfully progress his/herself. I purposefully steered clear of the industry when all my friends were flipping burgers. I personally didn't want that experience but, some people do, and that's okay. For those poor souls who do it out of necessity, may the creator help you move on toward your true passion in life. As far as K-Fed..he needs his on life and stop attempting to highjack his soon-to-be ex wife's falling fame.

Posted on 02/05/2007 at 9:02:00 AM

 
People will complain about anything. Working in fast food is not glamourous and it's okay to daydream about being a rockstar.

Posted on 02/05/2007 at 9:02:00 AM

 
I don't get what people are upset at. Nowhere in the commercial did they say fast food workers suck or they don't work hard. All it said was K-Fed wanted to be a rap superstar and his career got derailed because "life came at him fast". So basically all they said is that being a famous wealthy rapper is more prestigious than working fast food, who wouldn't agree with that?

Posted on 02/05/2007 at 12:02:00 AM

 
When I read the article I thought that the commercial would be disrespectful. After watching it I can see it's not that bad at all. Working at a fast foodn restaurant is hard, which anyone can easily see, but it is basically a starting point. I think this commercial was just funny. Federline couldn't work there anyway.. he'd die from the stress.

Posted on 02/04/2007 at 11:02:00 PM

 
I thought the commercial was clever. Great marketing by the company. Those who get offended do not understand how to take a joke.

Posted on 02/04/2007 at 11:02:00 PM

 
FedEx is still more gainfully employed than Britney.????

Posted on 02/04/2007 at 10:02:00 PM

 
That commercial was funny. One of the very few.

Posted on 02/04/2007 at 9:02:00 PM

 
LOL this is funny. I bet K Fed could cry is he ever worked at McDoanlds.

Posted on 02/04/2007 at 9:02:00 PM

 
Hating K-Fed feeds as much into his PR machine as loving him. Ignore him if you don't like him and ultimately he'll fade away like, say, Vanilla Ice. If his doing this commercial is anything it's an acknowledgement of the fact that he doesn't care if he gets good publicity or bad publicity -- just publicity. So love him or hate him, you talk about it and he's already won.

Posted on 02/04/2007 at 8:02:00 PM

 
It's the only commercial that truly made me laugh watching the Super Bowl. So many people up in Arms trying to be so dang PC. Let it go and lighten up a little, I say! Personally, don't care for Federline; never have, never will. However, the fact that he was able to poke fun at himself, probably was the best move he could have made. Yes, Go Fast Food Workers! They work hard and we need 'em! But this commercial was simply a reflection of the "differences" in life that can happen and having a little fun with it. It's probably the best move he's ever made or ever will make.

Posted on 02/04/2007 at 7:02:00 PM

 
I respect fast food workers, it is hard unappreciated work, I did restaurant work, waitressing years ago, and it is a lot harder than people give credit for. federline? well look at who he married , what do you expect?

Posted on 02/04/2007 at 7:02:00 PM

 
I don't think this commercial is any more offensive than anything else on TV. Kevin himself even said he would make his kids work at Taco Bell, as they have to learn the responsibility of earning their own money. While I can't say that I care for him all that much, he did work before his marriage, and is currently earning his own money with the wrestling spots and now, this commercial. Kudos to all fast food workers!

Posted on 02/04/2007 at 7:02:00 PM

 
I am offended by his existence.

Posted on 02/04/2007 at 7:02:00 PM

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