Wall Street Journal to Enlist Help of Celebs

In an almost unbelievable move, the Wall Street Journal has begun to enlist the help of some high profile celebrities to increase the popularity of the newspaper among the young and women.

A paper that has gained a reputation as being strictly financial and therefore only for the eyes of those working on Wall Street, the paper has taken a significant beating in readership just like every other newspaper in the country. However, unlike every other newspaper, the Wall Street Journal has a bigger image to overhaul considering most view the paper as a niche newspaper.

That is, the Journal is geared towards a more business news perspective unlike traditional newspapers that report on a variety of news topics.

So, in an effort to gain attention among the non-business crowd, the paper has enlisted the help of singer Sheryl Crow, Maya Lin (designer and architect of the Vietnam Veterans Memorial) and designer Kenneth Cole as part of the new marketing scheme and it is not that hard to see why some of these people were selected.

Only one-third of the Journal's readers are women. In addition, the average age of the paper's readers is 52. These are not exactly statistics showing that the Journal is likely to compete with pop culture magazines or other forms of mass communication.

In addition to adding celebrities or other high-profile people, the newspaper content will also change in hopes of adding more readers from varying demographic groups. Although the regular Monday through Friday editions will continue to have an emphasis on business news, the Sunday paper will feature more articles on travel, leisure or consumer topics. The addition of these topics may help to make the paper more competitive with other newspapers' Sunday editions.