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Coke Spy Tries to Sell Coca-Cola Secrets to Pepsi

Ex-Coke Employee's Plan Fizzles

By Alisha Christian, published Feb 04, 2007
Published Content: 47  Total Views: 58,425  Favorited By: 49 CPs
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The Verdict

July 5, 2006, three suspected spies were arrested for allegedly trying to sell Coca-Cola secrets to PepsiCo. Joya Williams, an ex-Coke employee, plead not guilty while her co-conspirators, Edmund Duhaney of Decatur and Ibrahim Dimson of New York, plead guilty. On Friday, February 2, 2007 Williams was convicted of trying to sell Coca-Cola secrets to PepsiCo for $1.5 million. Williams is currently out on bail while she awaits sentencing, which could be anything up to a maximum of ten years. Duhaney and Dimson are still waiting to be sentenced as well.

The Fizzled Plot

PepsiCo brought the scheme to light after they were approached by the trio. PepsiCo presented papers from a person claiming to be a high-level employee offering to sell Coca-Cola products samples and other confidential information to Atlanta-based Coca-Cola in May of 2006. Coca-Cola then contacted the Federal Bureau of Investigation and set the investigative wheels in motion. The spying trio didn't know that their Pepsi contact was actually an undercover FBI agent running a sting operation.

Joya Williams, an ex-Coca-Cola secretary, said she made a habit of copying and taking home documents from her job, but she had never intended to try to sell Coca-Cola secrets to anyone. Williams claims she was deceived by Duhaney and Dimson. Edmund Duhaney testified that Joya Williams masterminded the plan, provided the confidential Coca-Cola documents and the Coca-Cola samples.

Coca-Cola, however, presented videotape surveillance that showed Williams taking documents and product samples from her office at all hours of the night. In addition, in taped wiretapped conversations, co-conspirators Dimson and Duhaney discuss how they need to get more confidential documents and product samples from their supplier.

The Jury and Attorneys

Coke Spy Tries to Sell Coca-Cola Secrets to Pepsi
Coke Spy Tries to Sell Coca-Cola Secrets to Pepsi

Have a Coke and a Smile!

Credit: Coca Cola Bottle Company

Copyright: Coca Cola Bottling Company

Takeaways
  • July 5, 2006, three suspected spies were arrested for allegedly trying to sell Coca-Cola secrets to PepsiCo.
  • On Friday, February 2, 2007 Williams was convicted.
  • Trio await sentencing in Coke Trade Secrets Case
Did You Know?
Coca-Cola was invented in the 1880s by Atlanta pharmacist John Stith Pemberton as a concoction of sugar, vanilla, citric acid, cola nut extract, cocaine, and damiana (a supposed aphrodisiac).
Comments
Comments 1 - 11 of 11
 
 
Thank goodness, I hate all carbonated beverages.

Posted on 12/09/2007 at 9:12:56 PM

 
thanks for sharing. confirmed pepsi drinker here, never enjoyed coke which tastes so sweet

Posted on 08/31/2007 at 7:08:00 AM

 
I'm sorry, but I got a chuckle out of this one! They thought they'd get away with it??? Ha. I drink both sodas, BTW, for my vote.

Posted on 02/23/2007 at 10:02:00 AM

 
Wow! Thank you all for the wonderful compliments. I am honored. Thanks for visiting too!

Posted on 02/13/2007 at 6:02:00 AM

 
Ditto S. Thompson--you've got a great reporting style. And kudos to Pepsi for alerting the authorities! ( I don't drink either but I always admire high standards)

Posted on 02/05/2007 at 11:02:00 PM

 
Interesting- oh, the tangled webs!

Posted on 02/05/2007 at 10:02:00 PM

 
You have a very journalistic voice. Have you ever considered writing for newspapers or magazines? If not, you should pursue it.

Posted on 02/05/2007 at 7:02:00 AM

 
I am a die-hard Pepsi person and am damn glad this got foiled. If I wanted my Pepsi to taste like Coke, I would just buy Coke. ohj.

Posted on 02/05/2007 at 1:02:00 AM

 
Gosh, I think the world might truly end if Pepsi started tasting like Coke. What's the point of that?! I love my Diet Coke! Oh... and Diet Black Cherry Vanilla Coke too! Yum!

Posted on 02/04/2007 at 6:02:00 PM

 
So do I! =)

Posted on 02/04/2007 at 6:02:00 PM

 
Great article! How dare those naughty people try to sell the secret of coke? I keep diet coke in business!

Posted on 02/04/2007 at 6:02:00 PM

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