2007 Superbowl Ads in Review

Best of the Bunch

Every year, many people look forward to the Superbowl ads with much eager anticipation. It becomes just as much fun to watch to awful commercials (water cooler fodder) as it is to watch the best ones. So, without further adieu, and in no particular order, I present what I feel is a list of the best commercials from the 2007 Superbowl.

Nationwide Insurance: K-Fed Rollin' VIP I chose this video because love him or hate him, this guy shows he can laugh at himself. The writers were clever and funny, and very little dialogue was needed at all to present the humor, tie in the celebrity with the product, or promote the product. It was easy to tell what the product was and to hear the name being said in the commercial: both good things to have in a commercial that costs millions of dollars to make and air. Kudos!

Blockbuster Mouse I know many people may find these characters annoying, but I love the clean humor and the funny gags. James Woods and Jim Belushi do a great job with the voice work in the commercial, and the CGI work is fantastic. The commercial was so funny I almost missed that they were promoting their Total Access program that is similar to Netflix. The mouse squeaking like my own computer mouse does on occasion only added to my own chuckles at this simple but amusing commercial. The punch line is the best punch line of all the commercials aired during the Superbowl.

GM Car Wash Dudes I love this because of the poke at last year's Godaddy.com car wash ad, and the way that it was shown in a funny light, rather than with sexual overtones. It was only that I got to replay the video and listen closely that I realized what was being promoted was the Chevy HHR. The appearance of the 'Naked Cowboy' fit in very well with the New York scenery and the partially undressed men. Even the reason for why the men were surrounding the car and washing it was explained very plausibly in the commercial. That is no easy task, but the writers of this commercial managed to do just that.