THE 4 P'S - PRODUCT, PRICE, PROMOTION and PLACEMENT

As a demonstration on how someone can use the 4' P's, product, price, promotion and placement at their business, I am going to use a small popcorn establishment to demonstrate this concept. We will call it, "It's Popcorn Time".

PRODUCT:
Our positioning statement: To families who enjoy spending time together, Its Popcorn Time is popcorn with many different flavors that the whole family can enjoy. With it's Popcorn Time popcorn, is a snack that you and your family can enjoy, any time of the day.

It is important the we differentiate It's Popcorn Time popcorn from our competitors. We will do this though our patent process. We will educate consumers on the quality of our product compared to our competitors though our patent process.

PRICE:

High Price Gourmet Market

It is important that we do not overprice or under price it's Popcorn Time popcorn. A price that is too low can cause a feeling in the customers as not being of good or high quality. A price that is too high can give the customers the feeling of being "taken." The price we choose for It's Popcorn Time will lead to a different level of demand for our popcorn. The price will have an impact on It's Popcorn Time marketing objectives. Its Popcorn Time cost to produce and distribute the product will determine the profit margin. The Financial Advisor mentioned earlier that we have long-term low cost contracts with manufacturers and suppliers.

Perceived - Value Pricing Strategy
The perceived value pricing strategy is made up of several elements: Image, performance, quality, customer support, and delivery. Though our marketing efforts, we will communicate and enhance our customers perceived value as a gourmet popcorn.

It's Popcorn Time business buyers will receive a bulk / wholesale pricing. We should expect lower profit margin on these sales. These buyers will order direct.

Seasonal Pricing and special-event pricing