2009 Super Bowl Commercials: A Review (Videos Included)

Another Doritos ad with a violent slapstick ending. The ad itself is memorable, but almost plays like a cynical parody of Super Bowl ads. And in the end, I'm less likely to remember the product than what happened in the ad.

Go Daddy Danica Takes a Shower

Summary: Danica Patrick Takes a Shower in the Go Daddy Ad.

Entertainment: 5 Selling: 9 Overall: 6

Some geeks somehow turn their website into a Danica Patrick webcam. It's cheap, sleazy, and you can bet the farm it worked.

Pepsi Max -- I'm Good

Summary: You can shock 'em, hit 'em on the head, and beat them up, but don't give guys a diet cola.

Entertainment: 8 Selling: 5 Overall: 7

In a commercial that would make the Three Stooges wince, men get shocked, have bowling balls dropped on their head, get walloped while hanging out of a sunroof, and otherwise abused. "Men can take anything, except for the taste of diet cola," the voice-over states. Pepsi Max is being sold as the first diet cola for men. It's a funny ad that appeals to guys. But is there any guy out there who isn't already drinking diet soda who will suddenly find Pepsi Max to his liking? Nice attempt, but I doubt it will work to move more Pepsi Max.

Pedigree -- Crazy Pets

Summary: People deal with the hassle of their exotic pets. Pedigree suggests you get a dog.


Entertainment: 8 Selling: 8 Overall: 8

This ad features people with a series of outrageous house pets who wreak havoc on their lives or just aren't that much fun to be around. Pedigree suggests you get a dog in the Pedigree supported dog adoption drive. A funny animal ad that promotes rescuing animals. What's not to love?

Budweiser -- Fetch

Summary: A Clydesdale outdoes a dalmation in a game of fetch.

Entertainment: 7 Selling: 1 Overall: 7

Yeah, I saw the punchline coming, but I'm a sucker for a Clydesdale and a Dalmation.

Budweiser -- Daisy and Romeo -- Ain't No Mountain High Enough

Summary: A Budweiser Clydesdale and a circus pony don't let distance come between them.

Entertainment: 9 Selling: 1 Overall: 8

Another great ad, with lots of humor, as a Clydesdale chases his love across country to break her out of a circus. The Budweiser ads are keeping in the tradition of Budweiser ads of the past. The Bud Light ads, which used to be the highlight of the Super Bowl, have sucked.

Star Trek

Summary: New Star Trek Movie Ad

Entertainment: 8 Selling: 8 Overall: 8

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