From Egghead to Amazon: Brick and Mortar to "Brick and Click" E-Business

Many companies evolve, and during this process may innovate or create new outlets of revenue. Egghead was a pioneer from the standard brick and mortar companies to the new wave, now commonplace of so called "brick and click" establishments. The following is a description and documentation of the rise and fall, and later acquisition of egghead by giant online e-business www.amazon.com. The following is a description of the company's strengths, weaknesses, and highlights over its recent past and comeback as one of the many partnerships made with Amazon. Egghead dealt with a lot of competition and carved a niche for itself in the marketplace, it adapted and evolved as most companies will experience. The advantages, as well as the disadvantages, will be exposed and explained so that we can learn the rise and later pitfalls of the electronic business phenomenon.

From Egghead to Amazon

Many successful companies are ones that are organized. They have unique elements and systems of beliefs that allow them to function within set boundaries. This culture or belief system allows the company to flourish under ideal conditions. Without structure there is chaos. When a business develops its structure and corporate culture we call this a business model. Egghead was no different, and it also has its own strategy when venturing out into industry. Basically a business model is how the company chooses to conduct business in order to make money.

Business models

B2C.

When egghead converted its business practices to an online forum it had to use various business models. The most important for the new online company was business-to-consumer sales. This is basically how most online companies conduct business. The business, in this case egghead.com is selling directly to the consumer who is ordering products from its website. When conducting business solely on the internet, egghead transformed itself from a brick and mortar company, to a brick and click e-retailer.

B2B