Globalization in the Media

When looking at the globalization of media ownership, one must understand that globalization, technology, and democracy shape the culture and times that we live in today. The media and all areas of communications have a vital role in characterizing how these three ideas affect our society on a worldwide level. According to Robert McChesney, “the very idea of globalization is misleading and ideologically loaded.” Basically, the media tends relate to the business domination of society in accordance with social affairs and very little force. This idea is what is called Neo-Liberalism, a term that the whole article focuses around on many levels.

Before the 1980’s, most national media companies were mostly domestically owned radio stations, television stations, and newspapers. Local commercial interests of the communities were combined with state affiliated broadcasters, which were the major forces for the media industry. The issue with broadcasting still stands today, however nations such as Hungary, Angola, and Russia have suffered the most recently. In the past, the media industry was mostly national, but recently the global marketplace in the commercial media field has emerged with abounding status. One idea that stems from this is the dominance of companies, which are almost all US based. The point of this dominance is to capitalize the potential to grow worldwide as a company, or in this case as a media industry.