Wedding Photography E-Books: A Free Marketing Tool

E-books are becoming increasingly popular these days. Many work-at-home types are drawn to the dream of passive income that e-books can generate. What most fail to think about, is an e-books ability to be an effective marketing tool. So, how can you as a wedding photographer use an e-book as a marketing device?

Let's find out.

You may have seen companies that provide business card sized cd's. These are a great tool for wedding photographers because you can add loads of information and photographs on them. The problem is, they can be costly to just give out. Think of your new wedding photography e-book along as a free alternative.

You won't be able to hand the e-book out like business cards, but there is an substitute. When printing your business card, make a clear statement about your free wedding photography e-book. If possible, use the entire back on of the card to advertise the e-book. It may cost a little more to print on the back, but it is still cheaper than the cost of cd business cards.

Wedding Photography E-Book - What to Put in Your E-book?

A wedding photography e-book can provide many of the same interactive features of a cd business card. Minus the video and flash utilizes that the cd and provide, and e-book can do almost everything else. You can include web links, photographs, text, and more.

Lets go over a few ideas of content to add to your wedding photography e-book.

Wedding Photography E-Book - Photographs

The first thing is obvious, pictures. As with any portfolio, you want to showcase your best work. Spend some time going through your wedding photography samples and choose a good variety. You want to show your potential bride that you are capable of many different types of wedding photography.

Picking your best wedding photographs isn't enough though. You need to showcase them in a professional manner. Create a nice layout of your wedding photographs in Photoshop. One idea is to lay your pictures out as they would appear in one of your wedding albums. This will allows potential brides to see not only your wedding photography, but how your albums and graphic design skills look.

Wedding photography e-books are in under used marketing tool

Credit: Jason Nelson

Copyright: Jason Nelson