9 Things a Home Shopping Show Can Teach You About Public Speaking

Do you want to see a real public speaking pro at work? Watch a few minutes of a home shopping channel.

In the five minutes that I watched QVC, I saw the host do just about everything we're taught to do as speakers.

First of all, don't kid yourself that you're not selling something. We're all selling something.

I worked in nonprofits for sixteen years, providing community outreach and education to youth and adults for several organizations. I was always selling -- I had an end result that I was looking for, a call to action I wanted my audiences to heed, and my job was to educate, but also to persuade people to do something. That's selling, baby!

Back to QVC. Here are some of the skills and techniques I witnessed:

1. The host knows her products inside out. She never runs out of things to say, because there is always more she can teach you about the product. But her pitch is not memorized.

2. She combines features and benefits: "Brand new!" "Trendy!" "Solid 14k gold from Italy!" mixed with "Make a statement," "Show your personality" and "Elongates and slenderizes."

3. She is completely passionate and enthusiastic about her products, the designers, the models and everything else on her show. But she never comes across as fake. She comes across as absolutely sincere.

4. She speaks in a conversational style. Sometimes she's just speaking to the camera and sometimes she has a guest, but she never lectures. She's being herself, or at least it looks that way.

5. She tells stories or takes customer calls with their stories. "Imagine yourself walking down the street and everyone stops you and asks, 'Where did you get that coat?'" She talks about her own experience -- how and where she wears the jewelry, what her husband said about it, and how much she loves it for dressing up or dressing down.

6. She gives fun facts: "Did you know you're never supposed to wear the same bra two days in a row?"