Why Your Travel Website Needs RSS Feeds
RSS Feeds - What They AreRSS (real simple syndication) is a way to enable your travel website visitors to be updated about new content on your website. A visitor to your website will, hopefully, click on the RSS icon on your website and
Now this visitor will use their chosen RSS reader to view your news feed. Every time you update your news feed, that visitor will be able to see. They can read the first few lines of your update and if it interests them, click on the link to your website to view the whole news story or article.
To put it in more simple terms; RSS readers are basically a way for individuals to create their own personal newspaper online. Your RSS feed is like a section they can add to their newspaper.
RSS Feeds - Why Your Travel Website Needs One
More and more people are using RSS feeds to stay up-to-date on news and their favorite websites. Newsletters are still a decent marketing tool, but RSS feeds seem to get visitors back to your website more frequently.
The travel industry changes almost as fast as the stock market. Airplane ticket prices go up, then they come down. New vacation spots gain interest overnight and deals to them change weekly. This is just too much information to fit in a newsletter and to time sensitive for one as well. You need to be able to inform your visitors about travel news and deals as they happen. RSS feeds are you means of doing this.
With a good and constantly updated RSS feed, your visitors can be informed of travel news and deals daily. Many people have their RSS feeds setup in their browser or homepage, so they tend to check their news daily.
RSS Feeds - Ways to Use Them On Your Travel Website
There are a variety of ways to use RSS feeds to promote new content on your site. Creating multiple RSS feeds is a good way to let your visitors choose which part of your website that want to be kept informed about. Try creating a few different feeds based on section of your travel website. Here are some examples:
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