Amateurs Vs. Pros
The Difference that Counts
By Rivky Shimon, published Feb 14, 2007
Published Content: 23 Total Views: 2,766 Favorited By: 1 CPs
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Running a workshop is a solid lucrative business most speakers are taking advantage of these days. But when amateurs get involved, they tend to miss out on the many things that make the difference between a successful workshop and a flop. Here are a few things to think about that separate the amateurs from the pros. Of course, you are not really trying to be a pro. You are only trying to establish yourself as a competent person worthy of other people's time and money. But modeling some of the steps the professionals take helps you to establish a successful workshop no matter what level you are.
Have a Book
This particular step is not as hard as you might think. There are scores of websites where writers are offering their services. Some are in writing communities like guru.com and Associated Content while some are individuals offering services by themselves. So, if you have no idea how to write, having a book written for you is not very expensive at all. Plus, books sales will soon pay for the writing of the book itself.
Ghostwriters are writers who are willing to write a book for you and give you the complete copyright. That means that you have full rights to resale and they can never dispute that with you. Nor can they dispute who you name as the author. They are also bound by an ethical agreement that they can't discuss writing your book with anyone unless they have your prior approval.
All you need to do is consider a topic. Make it a small portion of information that you can handle within a few hundred pages. In fact, plenty of speakers are offering books as little as 50 pages. But, a book with your name on it adds prestige to your workshop and establishes you as a competent speaker. Generally, your audience will never know nor ever care how you came about writing your book. With only a few extra dollars, plenty of publishing houses will be willing to put your book to print. No lengthy contracts. No business hassles. Just your book in print delivered to your door to do with as you wish. Lulu.com is one such publishing house that makes that step easy for you.
Offer a Newsletter

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Takeaways
- Have A Book
- Offer A Newsletter
- Gain Testimonial
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