Direct Marketing Sale Ideas

1.Pretend you are a direct response copywriter marketing microwave ovens and dishwashers. Identify three features of each product and convert each one into a benefit.

The dishwasher is of compact size, cleans dishes quickly and comes in a choice of colors and designs. This all means for the counsumer that there is plenty of choice, the product is economical and no more need to wash dishes by hand.

The microwave oven is of compact size, has many preset functions and cooks and reheats food a lot quicker than an conventional oven. This all means for the consumer that it will fit in a small space, saves time and is convenient.

2.Identify and explain the many formats for direct response advertising and selling.

As expected there are many different formats of direct response Advertising and Selling. They are divided into direct mail, print, broadcast, electronic and other. Direct mail includes a lot of different items that can be sent through the regular mail and is often relationship marketing. Sometimes this is promotional material such as letters and sometimes it's collateral free gifts like cd's. For existing customers it may also be things like birthday and Christmas cards. Print includes items that appear in Newspapers and Magazines these are typically targeted advertisements towards certain market segments. Broadcast includes all marketing appearing on television and radio this is typically advertsing. Infomercials are also common which gives the customer more chance to see product. Electronic is anything that appears on telephone and Internet. Due to the difficulty with marketing over these mediums they are typically special offers and deals. There are of course other types of general advertising as well as sales people.

3.Discuss the importance of the well-known "AIDA" copywriting formula. Be sure to identify what each letter stands for in your discussion.