Don't Advertise Your Music CD and THEN You'll See Sales Soar

So you and your band just finished a killer EP or full-length of tunes you've all been slaving over for the last several weeks or months.  You've dropped some serious coin into the right kind of software and the right kind of recording space. Or maybe some even more serious coin into a professional engineer, studio time, mastering, and post-production services.  You've got artwork and a set list for your live CD release party.

And now you've got to let people know that you exist.  Well, whatever you do, DON'T advertise. Think I'm crazy?  I tell you what, I've published two books (one is being turned into a Lifetime Television movie) and I manage two heavy metal bands with albums, one band of which I serve as music publisher as well. (One of my bands opened for the Goo Goo Dolls and has a film soundtrack deal with a Sci-Fi Channel production).  I've never had to pay for an advertisement to promote any of the products I've been involved with.  If you want to see your sales and opportunities soar, take a look at these three most powerful marketing jet engines that will cost you next to nothing to ignite and get you launched.

Paid advertising for a product, no matter what it is, is not a short-term endeavor. You have to have consistency, frequency, and a long-term approach. It's expensive to do that and hardly worth it at all unless you can afford to advertise very frequently, in the right markets, through the most important channels, in prime sections of advertising space, and over the course of many weeks or months.