Amazon and TiVo Partner Up
Matthew McKinney
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In recent days, Amazon.com has been broadening its commercial horizons, conducting much more business than just book selling. Becoming much more like eBay, Amazon now sells electronics, clothing, and even gourmet foods. Now, Amazon has made yet another breakthrough in consumer interests. 
Teaming up with TiVo, the trailblazer of digital recording, Amazon has announced that it intends to enable downloaded movies and television shows to be viewed on the television. Last Wednesday, together Amazon and TiVo reported that TiVo owners will be able to buy movies and tv shows from Amazon's new digital download store called Amazon Unbox. The purchased content can then be sent to the owner's broadband-connected TiVo machine and viewed with all of the TiVo capabilities, such as fast-forward and rewind.
This partnership gives Amazon a huge advantage over the other technological companies, such as Apple's iTunes and CinemaNow. Transferring the downloaded content to a television is typically fairly complicated, requiring a home network. Interestingly, Apple expects this month to start selling a mechanism that will attach to the television, enabling the user to pull movies and such directly from his computer over a wireless network.
Amazon and TiVo have just recently begun testing the service and are hoping that within coming weeks will be able to offer the service more readily to the one and a half million owners of broadband-connected TiVo's. Owners of such TiVo machines must register their machine on the Amazon website in order to be able to utilize the service. When they decide to download something, whether television show or movie, they will have the option to send a copy directly to their TiVo machine, as well as downloading it to their computer. Fortunately, as with everything else on Amazon, there is no additional charge to sign up for the service, called Amazon Unbox on TiVo. Unfortunately, however, the service will be inoperable for cable tv and satellite users which enable their set-top boxes to run TiVo software.
Teaming up with TiVo, the trailblazer of digital recording, Amazon has announced that it intends to enable downloaded movies and television shows to be viewed on the television. Last Wednesday, together Amazon and TiVo reported that TiVo owners will be able to buy movies and tv shows from Amazon's new digital download store called Amazon Unbox. The purchased content can then be sent to the owner's broadband-connected TiVo machine and viewed with all of the TiVo capabilities, such as fast-forward and rewind.
This partnership gives Amazon a huge advantage over the other technological companies, such as Apple's iTunes and CinemaNow. Transferring the downloaded content to a television is typically fairly complicated, requiring a home network. Interestingly, Apple expects this month to start selling a mechanism that will attach to the television, enabling the user to pull movies and such directly from his computer over a wireless network.
Amazon and TiVo have just recently begun testing the service and are hoping that within coming weeks will be able to offer the service more readily to the one and a half million owners of broadband-connected TiVo's. Owners of such TiVo machines must register their machine on the Amazon website in order to be able to utilize the service. When they decide to download something, whether television show or movie, they will have the option to send a copy directly to their TiVo machine, as well as downloading it to their computer. Fortunately, as with everything else on Amazon, there is no additional charge to sign up for the service, called Amazon Unbox on TiVo. Unfortunately, however, the service will be inoperable for cable tv and satellite users which enable their set-top boxes to run TiVo software.
