Misleading E-Cigarette Marketing Examined

Nicotine is Still Toxic; Who'd Have Thunk It?

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Is the electronic cigarette really all it is cracked up to be? E-cigarette sellers would like you to think so, and even those who are looking at the science behind the electric cigarette might be swayed to agree. Are they overlooking a fatal flaw inherent to e-cigarettes?

What is an E-Cigarette?

An e-cigarette looks like a pen and functions as a smokeless nicotine delivery system. With more public, as well as private, venues becoming unfriendly to the blue, toxin infused haze, e-cigarettes appear to be the logical next step for smokers. Critics, on the other hand, suggest that an e-cigarette is simply the latest technology that allows addicts to indulge their unhealthy cravings.

The inner workings of the electronic cigarette are deceptively simple: a battery provides the current needed to heat a vapor consisting of nicotine containing propylene glycol. The resulting mist is inhaled by the e-cigarette smoker and provides the nicotine fix.

E-Cigarette Marketers Highlight the "Fun" of Nicotine

Marketers are wasting no time setting up their market share for the e-cigarette. Highlighting the fact that instead of toxin laden smoke there is now pure nicotine vapor, marketing copy speaks of nicotine fun, as opposed to nicotine addition, and of course also highlights the eco-friendliness of no longer littering the highways and byways with butts.

The Electronic Cigarette Sounds Safe ... What's the Problem?

The problem lies in the fact that nobody is really sure if it is safe to inhale pure nicotine. Sure, there is the theory that the e-cigarette is safer, simply because its vapors lack the plethora of carcinogens that regular tobacco smoke contains, but at the same time, there is no officially accepted study that brands e-cigarettes as safe.

CNN reports that even the electronic cigarettes' biggest proponents shy away from promising product safety. Quoting Elicko Taieb, CEO of one of the electric cigarettes' leading sellers, it quickly becomes clear that the reports showcase that there is no 100% assurance, only an educated and hopeful guess that there is little harm associated with this nicotine delivery system.

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