How to Get Valuable Feedback from Customers
Jack McGoughey
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You can learn many things you didn't previously know about your business by getting valuable feedback from your customers. Your customers may buy your main product just to get the free gifts. Your visitors may think it's to hard to navigate through your web site. This is the kind of information that anyone would find valuable for their business.
Knowing this kind of important information can help you to improve your web site, products, services, advertising, and marketing. Below are nine great techniques you can use to get valuable feedback from customers.
1 - You can use surveys and questionnaires on a regular basis to improve your business. Publish them on your web site, e-zine, print newsletter, direct mail material, and include them with product shipments or inside product packages. You can also post them on appropriate online message boards, e-mail discussion lists and newsgroups on the internet.
2 - Create an online community for your customers. Include a chat room, message board, e-mail discussion list on your site for customers to participate in. You can regularly moderator these communities to see what your customers are saying about your business.
3 - Give away your products to a select group of your customers. Then you can ask them to use and review the product. Ask them to fill out an evaluation form and send it back. Some customers may fill them out, some may not, but the feedback you are able to get will be valuable.
4 - Offer your web site visitors an online product or service from your web site at no cost. It could be an ebook, search engine submission, consulting via e-mail, web design, etc. In return, ask them to fill out a short survey about your web site, products or services you're selling, or customer service.
5 - Create a customer focus group. Invite ten to twenty of your most loyal customers to meet regularly. They will give you ideas and input on how to improve your customer service. You could pay them, take them out to dinner or even give them free products.
Knowing this kind of important information can help you to improve your web site, products, services, advertising, and marketing. Below are nine great techniques you can use to get valuable feedback from customers.
1 - You can use surveys and questionnaires on a regular basis to improve your business. Publish them on your web site, e-zine, print newsletter, direct mail material, and include them with product shipments or inside product packages. You can also post them on appropriate online message boards, e-mail discussion lists and newsgroups on the internet.
2 - Create an online community for your customers. Include a chat room, message board, e-mail discussion list on your site for customers to participate in. You can regularly moderator these communities to see what your customers are saying about your business.
3 - Give away your products to a select group of your customers. Then you can ask them to use and review the product. Ask them to fill out an evaluation form and send it back. Some customers may fill them out, some may not, but the feedback you are able to get will be valuable.
4 - Offer your web site visitors an online product or service from your web site at no cost. It could be an ebook, search engine submission, consulting via e-mail, web design, etc. In return, ask them to fill out a short survey about your web site, products or services you're selling, or customer service.
5 - Create a customer focus group. Invite ten to twenty of your most loyal customers to meet regularly. They will give you ideas and input on how to improve your customer service. You could pay them, take them out to dinner or even give them free products.
- Gathering feedback from customers can help your business
- There are many ways to acquire freedback from your customers